Month: August 2022

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Best Eco Swag Gifts of 2022

The latest trends in eco swag gifts include zero-waste gifts, plant-based products, and sustainable materials. The world of green goes beyond just eco-friendly product packaging and natural fibres made from plants. Keep reading to get some cool ideas about some environmentally friendly products and be inspired for your brand’s next promotion.

Zero Waste Gifts

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Desktop Gifts

Desktop items are another excellent eco-swag gift idea. You can find a variety of products that are made from sustainable materials such as recycled paper, eco-leather, etc. These products include items like notebooks, diaries, journals, wall art, and calendars. – Eco-Friendly Notebooks – There are many eco-friendly notebooks on the market, including journals and planners, even paper for doodling can make for a great gift. – Diary and Journal – Another popular eco swag gift idea is diaries and journals. These can range from fancy journals with fancy covers to more simple diaries with elastic straps. – Wall Art – If you’re looking for a unique eco swag gift idea, you can find a variety of sustainable wall art, including framed artwork and posters made from recycled paper. You can also find canvas prints that are eco-friendly, such as ones printed with soy-based ink. – Calendars – Another eco swag gift idea is calendars which come in a range of different styles, such as traditional paper options or creative perpetual designs.

Bamboo Products

As people become more eco-friendly, bamboo products are gaining in popularity. You’ll also find that a variety of tech products use materials such as bamboo, including USBs, chargers, speakers and a variety of other accessories. – Eco-Friendly USB – USBs are another popular eco-swag gift as it is a products that many people rely on to achieve their work. You can find everything from a small 1 GB USB to hard drives storing a terabyte. – Eco-Friendly Chargers – Another popular bamboo eco-swag gift idea are phone chargers. You can find styles ranging from simple cords to wireless charging pads. – Eco-Friendly Speakers– Bamboo speakers have all the bells and whistles your regular speakers have such as wireless Bluetooth connectivity and water resistance. With a rise in popularity over the last few years this gift is a great option for your customers or employees.

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Eco-Friendly Bags and Apparel

Another eco-swag gift idea is eco-friendly bags and apparel, which can be made from various sustainable materials, including recycled materials like recycled plastic bags and denim. Eco-Friendly Bags – You can find a variety of eco-friendly bags, from backpacks to handbags and everyday bags. – Eco-Friendly Apparel – Accessories are another eco-swag gift idea and include things like t-shirts, hoodies, and jumpers.

Conclusion

When it comes to eco-swag gifts, there are so many options. From zero waste gifts to sustainable materials, there are eco-friendly gifts for every budget and person. And with these latest trends, there are even more eco-friendly gifts to choose from. So don’t worry, there are plenty of cool eco-friendly gifts to choose from. From handbags made from recycled materials to notebooks made from sustainable paper, there are plenty of eco-friendly offerings to choose from.

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Pros and Cons of Using Promotional Merchandise: What You Should Know

Pros and Cons of Using Promotional Merchandise

Promotional merchandise is one of the most effective and affordable ways to market your business. Using promotional items gives businesses access to a wide audience at an affordable price. They’re cost-effective, provide a long-term return on investment, and can be adapted to meet your company’s needs. However, not all promotional merchandise is created equal. When choosing which products will work best for your business, you’ll need to be aware of their pros and cons. As with any new venture, there will be challenges along the way. However, the result will be worth it if you take the time to learn about promotional merchandise before implementing it in your business strategy. Let’s take a look at some of the pros and cons of using promotional merchandise:

What is Promotional Merchandise?

Before getting into the nitty-gritty details of what makes certain promotional items effective and others ineffective, let’s first take a look at what promotional merchandise is. To put it simply, promotional merchandise is any product used to promote your business. Essentially, promotional merchandise includes items such as t-shirts, caps, hats, bags, pens, mugs, keychains, and more. All of these items and more can be used to get your brand name out there in a cost-effective manner. Like many aspects of the marketing world, promotional merchandise has become increasingly specialized. There are tons of different products (both big-ticket items and smaller, more affordable ones) that can be used as promotional items.

What to Look for?

As previously mentioned, there are many options when it comes to choosing promotional merchandise. With so many options, how do you know which ones are best for your business? To make sure you’re choosing items that will be effective in marketing your company, you’ll need to look for certain qualities in the products you choose. The first thing you should look at when choosing promotional merchandise is whether or not it aligns with your brand. Does the item match the image and message you want to convey to your customers? Next, you should consider the longevity of the product. How long do you think the item will last? Will it need to be replaced shortly after you start using it for promotion? This can be an indication of the quality of the product. If you choose items that will last a long time, then you won’t have to replace them frequently, saving you money in the long run.

Pros of Using Promotional Merchandise

There are many positive aspects associated with using promotional merchandise for your company. With so many benefits to be had from implementing this strategy, it’s no wonder that it has become so popular among businesses of all types and sizes. Here are some of the top advantages of using promotional merchandise: – Reach – One of the biggest advantages of promotional merchandise is its ability to reach a wide audience. No matter where your customers are located (or what they do during their free time), they’re likely to come into contact with your promotional items. This allows you to get your brand name out there in a big way. – Affordability – While most people associate expensive marketing strategies with success, this isn’t always the case. Some of the most effective ways to promote your business are also some of the most affordable. Promotional merchandise is one of these affordable methods. It allows you to reach a wide audience without breaking the bank. – Easy Customization – One of the best things about promotional merchandise is that it’s easy to customize. This means you can personalize your items to meet your specific needs. You can choose from a wide variety of products, colours, and designs to create items that perfectly represent your company.

Cons of Using Promotional Merchandise

No marketing strategy is without its drawbacks, and promotional merchandise is no different. While this strategy is effective and affordable, it also comes with certain downsides: – Timing – Timing can be crucial when it comes to implementing a promotional merchandise strategy. If you want to use items such as t-shirts or sweatshirts to promote your business, you’ll need to wait until the weather gets warmer. You don’t want to try to wear a heavy sweatshirt when it’s 90 degrees outside. Similarly, you don’t want to wear a t-shirt with your company name on it when it’s freezing outside. – The Right Customer – One potential downside of using promotional merchandise is that it can be difficult to target the right customers. If you give away t-shirts, for example, anyone can come and take one. While this is great for getting your name out there, it can be tough to control who is wearing it. If you have customers who are your ideal demographic, you may have a hard time finding a way to get their hands on your promotional items.

Conclusion

Promotional merchandise is a great way to market your business. It is cost-effective, easy to customize, and can be used to reach a wide audience. However, not all promotional merchandise is created equal. When choosing which products will work best for your business, you’ll need to be aware of their pros and cons. As with any new venture, there will be challenges along the way. However, the result will be worth it if you take the time to learn about promotional merchandise before implementing it in your business strategy.

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Why QR codes are a great way to advertise

You can’t walk through an airport, mall, or grocery store these days without seeing ads for some new website or mobile app. The marketers of tomorrow are using QR codes to promote their brand by placing them on promotional merchandise. Don’t know what that means? Read on to find out! QR codes (or quick response codes) are a type of bar code that can be read with an appropriate scanner and can contain a lot more information than the standard UPC barcodes you see on most products. In this blog post, we’ll share some benefits of using QR codes on promotional merchandise as well as offer some helpful tips to get you started.

Why Use QR Codes on Promotional Merchandise?

QR codes are a relatively new technology, but they’re already being used for a wide variety of purposes. Some are used for marketing campaigns, others are used for security or inventory tracking, but the majority of them fall into the “convenience” category: QR codes make it easier to do something in the real world. Indoor navigation: The tech-savvy visitors to your booth at the convention centre won’t have any trouble finding your booth — you’ve posted giant signs with arrows directing guests to your location. But what about the people who are in town for a convention and aren’t familiar with the layout of the convention centre? A few strategically placed QR codes on your promotional merchandise help those visitors quickly find their way to your booth. Event tickets: Let’s say you’re hosting an event and you’ve invited a lot of guests to attend. Most of them will have access to the internet and will be able to download their ticket using an online portal. But how do you make it easy for the people who don’t have consistent internet access? Make it easy for them to print out their ticket by printing a QR code on the back of the invitation.

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How to Use QR Codes on Promo Merchandise

Like any other marketing campaign, you’ll want to make sure you have a plan in place before you start printing out QR codes. Before you select a design or a type of merchandise, you’ll want to know what your QR code link leads to. You don’t want to find that the code leads to a 404 error page or something else that will turn away potential customers. Once you’ve got a plan in place and you’ve selected the type of merchandise you’re going to print your QR code on, it’s time to design the code itself. The most important part of designing your QR code is to make sure that it can be read by anyone, regardless of their device or operating system. If it can’t be read by the person scanning it, all your hard work is wasted!

3 Benefits of Using QR Codes on Promotional Merchandise

– Immediate Results – One of the great things about QR codes is that you’ll get data and results right away. You can use online analytical tools to monitor how many people are scanning your code and where they’re coming from. You’ll be able to see which channels are working best for you. – Wider Audience – QR codes don’t discriminate based on the type of device being used. They can be read by anyone, regardless of whether they have an Apple or Android device. These codes are also readable by desktop computers, so anyone who is interested in your product can scan the code and get the necessary information. – Easy to Share – One of the best things about the internet is how easy it is to share information. You can send your QR code link to anyone via email and it will be quick and easy for them to share it with their friends. Once your code is out there, you have no control over who sees it — so make sure you’re sending it out to the right people!

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2 Tips for Incorporating QR Codes into Your Marketing Strategy

– Plan Ahead – If you’re trying to incorporate QR codes into your marketing strategy, it’s important to plan ahead. You don’t want to be scrambling at the last minute trying to find a service that can generate codes for you and have them ready in time for your event or campaign. You’ll want to make sure you have plenty of time — and more importantly, you have plenty of money. – Know Your Audience – It’s important to know your audience and where they’re engaging online. If you’re planning on using QR codes to promote your brand, make sure your codes are appearing where your target audience might be. 

Conclusion

QR codes are a fun and interactive way to promote your brand. Whether you’re advertising your event, your product, or your services, QR codes are a great way to appeal to a wider audience. There are many ways to use QR codes on promotional merchandise, from printing a link to your social media page to linking to an informational page about your product or service. Regardless of what you’re promoting, QR codes are a great way to advertise and get your brand out there.

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5 Ideas for Personalized Tech Gift Sets You Can Order Online For Your Next Trade Show

As a marketing strategy, trade shows are one of the most effective ways to reach target audiences in your local area and beyond. In addition to standard table setups, many businesses are upping their trade show game by creating and selling unique products such as branded gift sets. These tech gift sets not only demonstrate your brand’s innovation and creativity but also provide attendees with a memorable takeaway that extends your marketing campaign beyond the exhibition hall – all at a reasonable production cost. Here are 4 ideas for personalised tech gift sets you can order online for your next trade show.

Wireless Charger

Wireless chargers are an ideal gift for trade show attendees who use a lot of tech devices. This gift set can be tailored to fit your brand while providing useful items to your customers. With the ability to charge smartphones, tablets, and other handheld devices. Wireless chargers come in a range of designs that can feature USB port charging options, the ability to charge multiple devices at the same time and a built-in alarm clock. Our range of chargers will allow you to place your logo and/or message on the charging station and can be tailored to your specific industry or region. If you’re in the travel industry, you could choose a design that features a plane. If you’re in the fashion industry, you could choose a design that matches the colours of your latest clothing lines. Your customers can use this gift at home or in the office to ensure your brand has maximum visibility long after your customer receives it. This gift set costs are low and can be designed to fit any budget.

Wireless Speaker

A wireless speaker is a useful gift set that many attendees will use on a regular basis. There are many different design features of wireless speakers available that make them suitable for any season, including waterproof, Bluetooth, and speakers with built-in LED lights. You can choose a wireless speaker that has one or more of these design features. This product has consistently been on the top-ten list of my wanted tech gifts as they will be used by customers for many events, increasing your brand reach exponentially. At juice we can customise these products to showcase your logo or slogan in the most creative way possible. 

Activity Tracker or Smartwatch

An activity tracker or smartwatch is a popular tech gift set that can be tailored to fit your brand. Activity trackers and smartwatches are helpful tools designed to track fitness goals and progress. This is extremely useful to promote your brand as this product can and most likely will be used every day by your customer. This creates a huge reach because anyone that interacts with your customer while they are wearing your smartwatch will be exposed to your brand. With multiple colour options and appealing features, Juice can customise this product to promote your business in a creative and health-conscious way. 

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An electronic device cleaner

An electronic device cleaner is a useful gift set with many possible branding options. You can choose an electronic device cleaner that features your brand’s logo and/or message. An electronic device cleaner can be designed to clean more than one type of device, such as a laptop or a smartphone, or a specific device, such as a tablet or computer keyboard. This product will create a problem-solver brand image as customers will rely on this product to fix or clean their devices. Although customisation options are limited on this product in comparison to the other listed items, its message and easy conversion rate make it a must-have for your brand. 

Conclusion

This article explores 4 ideas for personalized tech gift sets you can order online for your next trade show. These tech gift sets not only demonstrate your brand’s innovation and creativity but also provide attendees with a memorable takeaway that extends your marketing campaign beyond the exhibition hall – all at a reasonable production cost. From branded wireless chargers to electronic device cleaners, there are many gift-set options available to suit your brand.

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Make your Business PROSPER-Branded Merchandise Strategy Tips

business prosper

The internet is saturated with branded merchandise. Here are Strategy Tips to Make your Business PROSPER. Whether you’re browsing Instagram, Pinterest or even Google. There are plenty of images and ideas that will have you running back to your desk to start sketching out ideas for your own merch. But getting started on this venture doesn’t come without its challenges and complications.

There are many factors to consider before diving head first into a branded-merch strategy. Especially if you’re still in the early stages of establishing your business. Indeed, while not all brands can afford to invest in merch at this stage (unless you have some serious savings), the benefits it can bring to your business in the long run make it worth considering.

4 Things to Consider Before Developing a Branded Merchandise Strategy to make your business prosper

Before jumping straight into a branded merchandise strategy, it’s important to consider the following:

Business goals:
What do you hope to achieve with a merchandise strategy?
Do you want to boost engagement with your audience?
Are you looking to acquire new customers?
Or are you after a combination of both?

Whatever your reason for investing in a merchandise strategy, it’s crucial to understand what you hope it will achieve for your business.

Brand awareness:
Do you want to increase brand awareness with your merchandise?
If so, you’ll want to consider the message your products will communicate.

Ideally, your product should communicate what your brand stands for in a visual, memorable way.

Sales strategy:
Will your merchandise be sold in-store or online?
Is your goal to drive customers to your website?
Or do you want to increase footfall at your physical location?

Understanding how you want your merchandise to contribute to sales will help you decide what kinds of products you should be developing for your audience.

BUDGET:
How much are you willing to invest in merchandise?
The budget you’re willing to invest will significantly impact what you can offer your customers in terms of design, type of product and quantity.

Define your target audience

Before you start designing any merchandise, you need to understand who your target audience is. This will help determine what type of product you should be creating, as well as the price and quality. Depending on the type of business you have, you should have a rough idea of the type of person who would purchase your products.

Are they male or female?
What age group are they?
What are their interests?
You can use this information to help inform your decision on what type of product to create.

For example, if you want to appeal to a younger audience, you might want to create a t-shirt with a bright, colourful design that is appealing to the younger generation. If you want to appeal to an older audience, you might want to consider creating a coffee mug with a more sophisticated design as opposed to a t-shirt.

Estimate profitability of merch

Before you dive head first into creating a merchandise strategy, you need to understand how the profitability of merch works using the standard profit margin formula

gross profit = sales price – the cost of goods

So, if you’re creating a tote bag and are deciding on the price, you need to consider the total cost of the materials, the labour involved in the production and the relevant taxes. Even something as simple as the type of tote bag you decide to design can have a significant impact on the final cost. For example, a regular tote bag versus a cotton blend will have a different pricing structure.

Decide on the channel(s)

This is something you will need to decide on before you decide on what type of product to create. If you’re planning on selling your merchandise in-store, you may want to consider investing in a screen printing machine for on-demand designs for caps, hoodies, t-shirts etc. This is a great option if you’re after a quick and efficient way to produce merchandise for your store. If you’re planning on selling your products online, you may want to consider investing in a digital printing machine.

Digital printing is a relatively inexpensive method of producing branded t-shirts, tote bags, coffee mugs, etc. While it does have its benefits, it is important to keep in mind that the quality is not as high as screen printing and has a higher start-up cost. This is something to take into account when deciding on a type of product to create for your audience.

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Define your branding and product requirements

This is where the fun begins….

Once you’ve got a clear understanding of what your brand stands for, the target audience you’re appealing to and you’ve estimated the profitability of merch, it’s time to start brainstorming your designs. This is where you can really get creative. Whether it’s creating a vintage-inspired briefcase for guys or a stylish water bottle for ladies. It’s your chance to get creative and have some fun.

While you can certainly outsource the design process, we highly recommend investing time in creating your own design concepts. This is to help communicate your brand’s personality. Not only will it be a fun task to undertake, but it will also provide valuable experience when it comes to negotiating with potential manufacturers.

Takeaway

Branded merchandise is a great way to increase brand awareness and drive customers to your website or store.

Before you dive head first into creating a merchandise strategy, it’s essential to consider the following: business goals, brand awareness, sales strategy, and budget. Once you’ve clearly understood these factors, you can start brainstorming designs for your products.